Did you see the 60 Minutes report on egg freezing?

Did any of you catch the 60 Minutes segment on egg freezing that aired last Sunday? Here’s the link on YouTube.

It was a fascinating discussion about women taking proactive steps to preserve their family-building options.

Egg freezing wasn't an option for me in my 20s and early 30s. It's exciting to know that future generations can take more control over their fertility and motherhood journey.

Here are a few of my takeaways:

1) Do it early: Egg freezing is best done in a woman's 20s, not 30s!

2) It's costly: A single cycle costs between $12k-$15k, and annual storage costs range from $500-1,000.

3) There’s no guarantee: Experts caution that freezing eggs won't assure a healthy baby. There will be a falloff at each stage of creating an embryo, including thawing, creating an embryo, and determining whether the embryo is genetically sound and viable. Doctors recommend doing multiple egg retrieval cycles to ensure the maximum number of eggs are collected.

4). Insurance may cover it: Some companies' insurance covers egg freezing procedures (in addition to IVF) — who knew?!? This is an exciting development. If I'm a candidate in high demand, I would definitely be using this as a criterion to help make my decision.

For those who are in their 20's and early 30's, this is an incredible segment to watch.

Why should people who are beyond their baby-making phase care? Because it will likely affect your children and grandchildren. It wouldn’t surprise me if egg freezing becomes a higher priority investment than buying a house in the near future.

The ladies featured on the segment were mostly in their 30's when egg quality is already in decline. Truthfully, we need to start having this conversation when women are starting their career.

I'm passionate about getting information into women's hands as early as possible. This involves guiding the OB/GYN community to actively engage in these discussions (like they do with birth control and health screenings) and I also think we need fertility education at our universities. So much work to be done.

I'd love to hear your thoughts! Reach out to me: contactcheribergeron@gmail.com.

Jason Meeker
I am a public relations strategist, a content writer and a copywriter with more than 20 years of experience. I write to help people make better, more informed business choices. My specialties include: copywriting, web content development, SEO, lead generation, public relations, creative strategy, and grassroots marketing. Clients served include: 3M, IBM, Cisco, Samsung, Dell, Best Buy, Sony, Texas Instruments, Golfsmith, AMD, Motorola, Charles Schwab, and many more. Things I write: ads, websites, brochures, direct mail, data sheets, annual reports, press releases, speeches, sales letters and much more. Industries I've worked for: education, government, software, hardware, interactive, financial services, agriculture, and oil and gas. I also serve my city as a Commissioner on the City of Austin's Zoning and Platting Commission.
http://www.meekermarcom.com
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